How SEO can Help to Build a Readers and Market Your Book in Google Search Results - How Webs


Saturday, April 7, 2018

How SEO can Help to Build a Readers and Market Your Book in Google Search Results

How SEO can Help to Build a Readers and Market Your Book in Google Search Results 


A writer writes. A writer must write. It seems simple and imperative. But no writer says it's simple. The act of writing is discouraging, lonely and, often, lonely. Almost certainly there is a quote from Charles Bukowski, Virginia Woolf, Maria Vargas Llosa, or John Green or who says exactly that.

How SEO can Help to Build a Readers | For modern writers, seeing a blank page and a blinking cursor (unless you keep writing by hand or on a typewriter) is just as intimidating as stitching holes or conversing with a character who would otherwise be unfriendly or find the words correct that perfectly capture the wiring your own mind

For a romantic, writing is the writer's only duty. That should be.

Arriving and finding the readers is the work of another person. And do not get us wrong, that's true for writers like Neil Gaiman or JK Rowling who have their own literary agents or advertising team. But for most, especially new and self-published authors, finding readers can seem as daunting as writing for yourself.
There are a million answers and a million subtle and eloquent ways to answer the question: "Why are you writing?" But the simplest and the most imperative is: you write to be read.

How SEO can Help to Build a ReadersThe good news is that for any modern and fighter author, finding readers is not as difficult as it used to be. We live in a digital world where arriving and finding your audience is as easy as moving through your FB feed.

Well, that's a kind of exaggeration. But look at the numbers. In recent years, there has been an increase in self-publishing authors breaking into the industry and getting dozens of readers. Why? Why not? It takes years to be part of established traditional publishers. And we have not delved into the bureaucracy and politics involved in that industry. Therefore, doing it on your own has some healthy benefits. And since you are already a writer and the bone of SEO is writing or creating content, you have already solved half of your problem.

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But first things first: you must put aside your romantic notion of writing and the intellectual ego and learn. Learn how the Internet works.

In the 21st century, it's not about you, the writer, finding the readers; rather, it is the other way around. There are a number of ways in which readers can find writers on the Internet, from Facebook groups to email marketing and engagement with social networks. But the main objective is to get your book and your ranking to occupy a prominent place in those search engines.

There are so many SEO practices in 2017 and the next few years that you can use to market your own book.

How SEO can Help to Build a ReadersThe monster of search engine optimization, or the landing of your work or company on the first page of Google search results (SERP), can be your pet as long as you know how to master it.

Do not take it for granted, because the landing job on the first page of the search engine is the last dream of any business-minded writer (also known as humans who want to be read and win at the same time).

1. Understand the metadata in your book
It sounds loud. But we all understand what data they are, which leaves us with the prefix "meta". Meta-the Greek from beyond or higher level-is the hardcore information we have found and taken for granted.

While metadata is the bone of the entire book (book title, book subtitle [if you have one]), author, book description, publisher, ISBN, book category, publication date, for this article we will focus on your book category, book title and book description. We will address the visual aesthetics of your book in a separate publication.

[How SEO can Help to Build a Readers] | Depending on your contract with your publishing company, you must provide most of the necessary metadata for your book. Once your book is published, your metadata will be distributed to different databases selling books. If you are an independent author, you can include them personally in markets such as Amazon, iBooks or Google Play.

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Let's put it this way: potential readers go to a bookstore and see the data (their book) themselves. Bookstores archive books according to their genre. Finding the book online works in the same way. The only difference is that Google becomes the intermediary between your reader and your book. And the bridge is its metadata through which Google guides its potential reader. So know your BISAC codes (the subject codes for book categories). For example, FIC005000 FICTION / Erotica / General / or SEL014000 SELF-HELP / Disorders of food and body image. These categories of books are great ways to put all books in order or gender as well as store them in bookstores. It helps make your book easier to search or "crawl" in SEO lingo.

Now let's go to the title of your book. Fiction usually does not have subtitles. Creative non-fiction and self-help books. Think of your readers and the current book market to the owner of your book. A great example in mind is the success of The Girl on the Train. It's nothing like the excitement and suspense of Gone Girl or The Girl with the Dragon Tattoo. The word "girl" becomes a mental association of other best-selling books that carry the same word. If you want to be successful, walk in the car. Not with the content, but with the title of your book.

In the description of the book.

2. Know the fleshy keywords in your book
It is easy to get carried away by the description of your book.

"He is a lanky teenager, let us call him Oscar, who can travel back in time to his parents' younger years, he finds his dark past, his father was a swindler, his mother was a scriptwriter who fought and did everything possible to make herself successful in her chosen field, traveling to her past makes her realize that it is not a product of love, but a circumstance of chance. "

How SEO can Help to Build a Readers | You will be lucky if you awaken your researcher's interest with your narrative. Google, on the other hand, would simply go to the middle of its second sentence. You see, Google, busy as God is, does not have all the time to listen, or "track" to use your own version of the English language, through all these descriptions and narrations. Rather, look for certain keywords. So, what is your book, BISAC or book about in terms of categories? Is it fantasy? Self help? Romance? Science fiction? Since BISAC allows up to three categories, always use and distribute these important and fleshy keywords in the description of your book.

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You can always investigate if you have difficulty determining your work in the correct categories. Look up the keywords of other writers as well. It can give you an idea of ​​the popular genres in the market today.

3. Create your own author website
Having a consistent and relevant online presence can become a powerful marketing tool. One sure way to do it is to run and maintain your own author website. Write regularly and extensively, and do not forget to pay attention to the structure of your content. Blogs can be, at times, cathartic, especially when you do not pay attention to the SEO side of your article.

But in this context, you write to direct traffic to your blog, which will then convert the readers of your book. Therefore, include the keywords to the That's addressed in your article. Be consistent. If your book is about personal finance, propose at least two articles a week related to your gender. Write informative and detailed articles about it. Or if your book is suspense, fiction and drama, do not forget to include these keywords and their latent semantic indexing in their content.

4. Develop the backlinks of your author's website
You are sure that you have incredible content on your blog. To raise your authority, you can ask others to link with you. You can communicate with people in a similar industry, send them an email, introduce yourself and tell them about the article you wrote.

Usually, there is a certain pattern of email in this case:


Dear B:

I have been following your blog for a while and I have just read your latest publication on the best SEO practices for authors. I'm creating similar content that addresses the different marketing strategies that authors can use to increase their book sales.

I would love to be linked in your publication. And in return, I can link your article to mine.


Of course, not everyone is going to press the answer button. But there is always someone who will be interested in your content. Because a permanent do-follow link is a gem. So try it.

5. Guest-blog on other reputed websites
Guest-blogging is a consistent strategy of marketing and white-hat SEO. There are many websites that accept contributions and releases. Huffington Post, for example. Although the Huffington Post is notorious for not paying unsolicited contributions, some writers rightly take advantage of its wide reach. A mention and a link to your book about your bionote can translate into more sales from your book.

Get to know your target audience and the websites they frequent. For example, Thought Catalog is one of the favorite readings of millennials. You can adapt the tone and style of Thought Catalog to have your readers. If your book is about personal finance, look for fashion blogs and the most read in this niche. Guess where you can find them. Yes, on the first page of Google.

Not to mention that guest blogs are also an excellent way to grow quality inbound links to your own website.

6. Connect with other authors online
Writing is a solitary act, but there are cliques that do not mind sharing ideas about art and things that work for them instead of drinks. Get closer to them. There is a large market of self-published authors online. One way to connect with them while promoting their own book is to write a summary article about their books. You can do it by gender. "Suspense books of promising writers to read before the end of the year." "Self-help books to make your day more positive and rich". "Learn from the experts, five books to read about personal finance." This is a way to gain readers; attracting the interest of people who read the same type of material that you write.

Shoot these authors an email saying that you included them in your article, and it is very likely that they will share the content on social networks. It is a situation where both win. You are promoting your work while promoting yours.

Are you looking for more marketing ideas and strategies for your book? Are you planning to publish your book this year? Subscribe to our blog and be one of the first to read new content about digital marketing and SEO trends.

How SEO can Help to Build a Readers and Market Your Book in Google Search Results 

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